Our Story

We are a multidisciplinary group with over 25 years of expertise and experience delivering business excellence to international clients in the public and the corporate sectors.

We’ve helped many brands grow beyond their potential, innovate, transform, and build emotional connections with their audiences.

Throughout our journey we learned to do things differently; we understood our clients’ needs, and crafted innovative solutions that made business sense.

We realized that the real challenge for brands today is no longer selling products and services, but rather enhancing and amplifying brand experiences and perceptions.

IDENTUS was founded by Jimmy Ghazal a communication expert with years of experience in Branding, Advertising, Content, Publishing, Digital Innovation, Policy, and Political Advisory.

“It’s not how good you are, it’s how well you are perceived” - JG

Our Group

We are a passionate group that delivers creative and business excellence through Innovation, Perception, Knowledge, Experience, Craftsmanship and Ethics

Our Brand Essence

“It’s Not How Good You Are, It’s How Well You Are Perceived”