How did Covid-19 and the economy impact our Behavior?

Consumer Behavior in light in of the current health and economic situation.

Welcome to the era of Experience and Emotions

The challenge for businesses today is not just selling products and services, but rather enhancing and amplifying the perception of the brand. This is done through crafting positive and emotional brand experiences that meet the customers’ expectations. Anytime, anywhere.

Today, our privacy and security are increasingly at risk every day.

Do you own a mobile device? Do you take pictures and videos? Do you chat with other people? Do you send/receive texts, videos, or images? Do you have social media accounts? Then, just like everyone, your privacy is at risk?

The biggest threat to our cyber-security is ourselves. The way we handle our mobile devices and manage the content on these devices makes all the difference.

For most of us, Michael Jordan (aka) “His Airness” is one of the greatest basketball players of all time, he is even considered one of the greatest athletes ever. But, for the media savvy, he is much more than that.

Jordan is one of the greatest living-brands and can be labeled the father of modern-day influencers.

Let’s face it. Most kids nowadays have smartphones at a younger age. A few years back, it wasn’t common to see a 16-year-old with a phone; now most 12-year-olds have smartphones, and many of them are subject to being targeted by online predators, sex offenders, and pedophiles.

Our mobile devices today are our gateways to the connected world. Whether we need to find a new restaurant, watch a movie, book a trip, check the news or post a picture on social media, we go to our smartphones first. Anytime, anywhere.

It doesn’t matter if we start on mobile and complete the action on a bigger screen. The decision to be interested in a topic or not has already been taken on that smaller mobile screen.