OUR EXPERTISE
IDENTUS is a creative brand advisory specialized in innovating transformative business solutions, enhancing brand experiences, and crafting strategic communication & image programs for institutions, corporate clients, and public figures
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With over 25 years of experience working with institutional and corporate brands across the world. We put our knowhow as well as our expertise on the table to help you grow, strategize, and plan the best way forward for your brand.
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We use the power of creativity to create long lasting marks and transform them into loved and respected brands. Our team will guide you through the different branding stages:
Crafting the name, defining the brand essence and personality of the brand, developing the visual identity and brand guidelines across all platforms online and offline.
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IDENTUS offers the full communication spectrum across all platforms, we simply focus on crafting the strategic set of messaging that answers your needs, and we make sure we deliver them to the right audience, at the right time, on the right platform. We help position the brand properly and create relations that matter.
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A good reputation program is the one that requires the least intervention when a crisis happens. An image program is a series of strategic and tactical efforts harmoniously and meticulously crafted together.
Better not wait for a crisis to happen to craft your image, it should be set from day one and continuously monitored, modified and evolved.
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Our custom AI powered intelligence tools, track and monitor your brand reputation and campaign performance by effectively listening to web and social channels, monitoring what is being mentioned, analyzing marketing and media performance, campaign effectiveness, and audience engagement & reach.
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Our strategists blend public relations, digital marketing, advertising, media buying, and demand generation to help brands navigate the complexities of today's media and influence landscape. We craft and deliver targeted programs that reach precisely selected audience, ensuring ROI and maximum exposure.
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Today, we are no longer constrained to a screen or device, everything we do is applied across a whole universe of platforms. The world became our interface.
At IDENTUS we never just recommend a digital technology, we rather understand your requirements and challenges, in order to identify or create the best transformative technological solution for your business.
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We are now in the era of managing people’s expectations and not just managing brand products; it’s about everyday experiences that meet everyday expectations. We work with your brand to optimize every single touch point be it offline or online, we help you create multi-dimensional experiences that result in positive perception towards the brand.
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Brands and products must be transformed to match and adapt to the continuously evolving market needs, and to the experiences and expectations of the consumers.
IDENTUS helps you stay market relevant, anticipate market trends, disrupt the status quo, and most importantly innovate your business offering and increase your products’ performances.
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Coming up with an idea is easy, but taking an idea and transforming it into a market ready product is the challenging part.
We work with you to identify your successful idea, and evolve it on all fronts be it business, production, marketing, communication, and commercial. From idea to product.
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Adapting to a situation may not always be enough. Sometime to survive and even to thrive you need to revisit your operation, reinvent your offering, reorganize and structure your team, and maybe re-learn to do what you do best in a different way. IDENTUS worked with various industries in different crisis scenarios, and under extreme conditions such as: the global pandemic, critical political situations, military conflicts, economic crisis, or self inflicted company crisis. We help you navigate through the crisis while maintaining positive brand reputation and preserving business performance.
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We merge innovation, expertise, and global practices for unmatched industry competitiveness.
We cover your digital transformation journey and increase workflow efficiency. We remodel your workflow through advanced strategies, training, and technology to achieve optimal operations and long-term results.
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Our legacy includes 10k+ hours of production in
5 languages with a wide distribution to Europe, the US, the MENA, and Australia.
We work with international award-winning production houses, set up unique teams based on your production needs and objectives, managing your project workflow in multiple locations.
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With a rich experience in infotainment content development for TV and digital media, we’ve mastered the art of creating local authentic and cross cultural content that has no barriers; from TV shows, series, documentaries, to managing and engaging audiences on social media platforms. We’re simply a bunch of story tellers that love to mix media, art, culture and science.
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We are pioneers of content monetization. We leverage our partnerships with Meta, TikTok, YouTube and Snapchat and our deep understanding of regional and international markets to transform your content into profitable assets.
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We develop innovative curriculums and dynamic media education ecosystems, to Shape the Landscape of Digital Media Education. Our expertise extends to collaborating with governments and adhering to local laws and international education standards. We integrate modern cutting-edge technologies, and best international practices to create engaging learning materials.
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Our creative technologists have embraced innovation and interactivity since the early days of the web. We have evolved into techies who live by technology and incorporate it in every touch point in our lives.
Through out the years we have worked with our partners develop cutting edge interactive experiences, engaging mobile and web platforms, entertainment and informative games, as well as immersive realities.